Doomed is a UK based brand launched in 2018 by Pro BMX rider Jordan Goodwin and BMX influencer Paul ...

Doomed is a UK based brand launched in 2018 by Pro BMX rider Jordan Goodwin and BMX influencer Paul Robinson. The name is a humorous play on how they both experience the state of the world. The brand became a creative outlet for the two founders.

Their clothes are typically in a very minimalist design, with some pieces taking inspiration from the 1970s, when BMX first became popular. Their clothing is made with 100% cotton for softness, breathability and to better keep its shape.